What we do, and what we never do.
Email works when it's welcome. We're strict about that, because your restaurant's name is on every message.
✓ What we do
- ✦Win-back campaigns that bring past guests back to your tables
- ✦Welcome & follow-up sequences, automatic and personal in tone
- ✦Promotions that feel like the restaurant, not a coupon site
- ✦Consent-based lists only, with easy opt-out
- ✦One short report a month: new guests, win-backs sent, reviews asked
✗ What we never do
- ✗Buy, rent, or scrape email lists
- ✗Spam or blast identical emails to everyone
- ✗Misleading subject lines or fake "last chance" pressure
- ✗Share or sell your customer data, ever
- ✗Report opens as if they were visits
From guest list to full tables.
Free fit check
A straight answer, in writing, on whether email can bring your guests back at your place.
We build your system
Guest sign-up, welcome and win-back emails, set up in your voice and fully managed.
Your guests hear from you
One short report a month on what went out: new guests, win-backs sent, reviews asked.
The questions owners actually ask.
How is this different from a loyalty program?
A loyalty program rewards the people who already come back. A win-back campaign reaches the people who stopped. They solve opposite problems, and the second one is where the lost money is: most restaurants can name their regulars and cannot name a single guest who quietly disappeared eight months ago.
How do you know a campaign made money, instead of taking credit for guests who were coming back anyway?
By holding a group out. A slice of the lapsed list is deliberately left uncontacted, and the return rate of the contacted group is compared against it. The difference is the incremental revenue, and it is the only number that means anything. A campaign can show a healthy return rate and still lose money if most of those people were going to walk in regardless. If nobody offers you a holdout group, the number you are being shown is inflated and nobody can tell you by how much. Our system holds back a random ten percent of the guests who reach their win-back point, so the two groups can be compared over the same window.
How many days of silence make a guest lapsed?
It depends on how often that restaurant is naturally visited, and getting this wrong is the most common mistake. A neighbourhood lunch spot whose regulars come weekly has a guest who is already drifting at twenty one days. A special occasion restaurant visited twice a year has not lost anyone at ninety. Using one number for every restaurant either nags people who were coming on Friday or writes off people who were never gone. Our system sets that point per guest from their own visit history where it exists, and falls back to the restaurant's pattern, or to forty days, where it does not.
Where does the guest data come from?
From what the restaurant already has: the point of sale, the reservation book, online ordering, the wifi sign-in. Nothing is bought, rented or scraped. If a provider offers you a list of local diners, that list was collected without those people agreeing to hear from you, and sending to it is how a restaurant's domain gets its email blocked.
What if my guest list is small?
Small and real beats large and bought, by a wide margin. Four hundred addresses attached to actual visit history are worth more than forty thousand strangers, because the offer can reference something true. Below roughly two hundred contacts the arithmetic stops working and the honest advice is to fix capture first, which is cheaper than any campaign.
Find out what your guest list is worth.
Start with a free fit check: a straight answer on whether email can bring your guests back at your place. Free, and yours to keep either way.